Current Rebates on a Chevrolet Equinox

Current Incentives on a Chevrolet Equinox 2012:Cash incentive: 250.00 Expires:01/03/2012 Financing incentive: 5.90 Expires:01/03/2012 2011:Cash incentive: 1000.00 Expires:01/03/2012 Financing incentive: 5.90 Expires:01/03/2012

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Something To Consider

As part of our on-going information series about Mobile Marketing, Capitol Chevrolet is working to make our Chevrolet Fans Of The Brand familiar with the different types of Mobile Marketing tools we are now making available to help you stay connected with our products and services.  One that is gaining much attention is QR (quick-response) codes.  While not yet part of the mainstream here in the U.S., in Europe and Asia these codes are an everyday technology for consumers and retailers, and our research tells us it won’t be long before that’s also the case here.

To help you better understand, Think of QR codes as the barcodes currently read by the cashier at your local grocery store.  Those codes contain product information such as pricing, sku, inventory info, etc.; scanning the info enables them to move you quickly thru checkout, and if you are part of the grocery store loyalty/discount program, then it also uploads a history of your purchases to your account.  This allows the grocery chain to provide you with special offers related to the types of purchases you make, it helps them see how often you visit their store, and it helps them with inventory/purchasing management.

We think this it is a very cool touch for our customers with smart phones... Our Chevrolet Dealership will be starting to incorporate the use of QR Codes, for both our service and sales Fans Of The Brand.  The QR codes will be used to make it easier for our customers to visit our website, link to our incentives and our service specials. Go Ahead, Give It A Try Below!!

Social Media Marketing

The following post is a prime example of the coming age of Social Media, in terms of how it is effecting ecomomies. Read and develop a forward thinking about the future of Social Media marketing. 

Jeff Knittel • I facilitate a "Social Media 101" class and have witnessed both ends of the spectrum. Some dealerships are totally bought in and using Social Media effectively while other Dealers have the old school mentality, "if salespeople are on computers they are playing around", in fact some dealerships actually forbid it. The only thing I can say to those dealers is, "Remember Oldsmobile?" If you are not evolving and adapting to the current customer base in the market, you will fail.
The problem with Social Media from a Dealer's standpoint is that there is no instant gratification, Social Media is not about selling a vehicle "TODAY". It's about building relationships with your customers, it's about customer retention and keeping your customers engaged.
Generation Y is the "New" generation and will be both your customers and your employees, they are the most educated generation ever and also the most tatooed, pierced and technologically advanced. But if you don't think they can have an effect on your dealership and you want to totally dismiss them, think about this. What have they done to the newspaper industry? The recording industry? Technology?
Evolution is the key and I would suggest you be proactive and be a leader and a pioneer, don't sit back and let your competition pass you by!
One last note, if you watched 60 minutes on Sunday February 13th you would have seen the segment where Social Media actually caused the downfall of the Egyptian government....need I say more?

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The following post is a prime example of the coming age of Social Media, in terms of how it is effecting ecomomies. Read and develop a forward thinking about the future of Social Media marketing. 

Jeff Knittel • I facilitate a "Social Media 101" class and have witnessed both ends of the spectrum. Some dealerships are totally bought in and using Social Media effectively while other Dealers have the old school mentality, "if salespeople are on computers they are playing around", in fact some dealerships actually forbid it. The only thing I can say to those dealers is, "Remember Oldsmobile?" If you are not evolving and adapting to the current customer base in the market, you will fail.
The problem with Social Media from a Dealer's standpoint is that there is no instant gratification, Social Media is not about selling a vehicle "TODAY". It's about building relationships with your customers, it's about customer retention and keeping your customers engaged.
Generation Y is the "New" generation and will be both your customers and your employees, they are the most educated generation ever and also the most tatooed, pierced and technologically advanced. But if you don't think they can have an effect on your dealership and you want to totally dismiss them, think about this. What have they done to the newspaper industry? The recording industry? Technology?
Evolution is the key and I would suggest you be proactive and be a leader and a pioneer, don't sit back and let your competition pass you by!
One last note, if you watched 60 minutes on Sunday February 13th you would have seen the segment where Social Media actually caused the downfall of the Egyptian government....need I say more?

Fogo Media Blog Posts

Fogo_Media_Blog_Posts.html Download this file

Great article about Social site relevance. Check it out!

via Fogozine for iPad

The Chevrolet Volt - Changing The Times

General Motors is rolling out some of most significant new model in decades: the shockingly cool Chevrolet Volt electric car is a marvel in many ways. A “range-extended” electric vehicle built in Detroit, the four-seat Volt can travel about 35 miles on a rechargeable battery pack before the car’s gas engine even comes on.

That’s theoretically infinite gas mileage, but the EPA has come up with a new way of measuring energy consumption for electric cars. Looking at how much electricity it takes to recharge the Volt’s batteries, the agency says the car gets the equivalent of 93 miles per gallon — apparently the highest rating ever for a U.S. car.

On the outside, the Volt looks pretty much like any traditional small car, but under the hood and frame, two electric motors, a four-cylinder gas engine and a huge T-shaped battery pack run the vehicle. Plug the Volt into any standard electrical outlet for eight to 10 hours to charge up its batteries and the car will operate on electric power alone for miles. Once the batteries run down, the gas engine automatically kicks in to keep the car going for another 350 miles or so.

The Volt is different from other electric cars, like Nissan's equally new Leaf. The latter can go up to 100 miles before the question becomes: Where's the nearest outlet? GM calls this "range anxiety,'' and says Volt drivers won't have the same worry. To turn on the car, you push a little blue rectangle button to the right of the steering wheel. You just need to have the car's key fob with you. It's an electric-car cliché, I know, but the car was eerily quiet when started. Barely even a detectible shudder in the car's frame. Then the car's electronic dashboard and LCD touch screen came to life.

In short, GM claims the Volt has the advantages of a pure electric car without the drawbacks. For that, the Volt has earned praise from several automotive enthusiast magazines.