Social Media Marketing

The following post is a prime example of the coming age of Social Media, in terms of how it is effecting ecomomies. Read and develop a forward thinking about the future of Social Media marketing. 

Jeff Knittel • I facilitate a "Social Media 101" class and have witnessed both ends of the spectrum. Some dealerships are totally bought in and using Social Media effectively while other Dealers have the old school mentality, "if salespeople are on computers they are playing around", in fact some dealerships actually forbid it. The only thing I can say to those dealers is, "Remember Oldsmobile?" If you are not evolving and adapting to the current customer base in the market, you will fail.
The problem with Social Media from a Dealer's standpoint is that there is no instant gratification, Social Media is not about selling a vehicle "TODAY". It's about building relationships with your customers, it's about customer retention and keeping your customers engaged.
Generation Y is the "New" generation and will be both your customers and your employees, they are the most educated generation ever and also the most tatooed, pierced and technologically advanced. But if you don't think they can have an effect on your dealership and you want to totally dismiss them, think about this. What have they done to the newspaper industry? The recording industry? Technology?
Evolution is the key and I would suggest you be proactive and be a leader and a pioneer, don't sit back and let your competition pass you by!
One last note, if you watched 60 minutes on Sunday February 13th you would have seen the segment where Social Media actually caused the downfall of the Egyptian government....need I say more?

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The following post is a prime example of the coming age of Social Media, in terms of how it is effecting ecomomies. Read and develop a forward thinking about the future of Social Media marketing. 

Jeff Knittel • I facilitate a "Social Media 101" class and have witnessed both ends of the spectrum. Some dealerships are totally bought in and using Social Media effectively while other Dealers have the old school mentality, "if salespeople are on computers they are playing around", in fact some dealerships actually forbid it. The only thing I can say to those dealers is, "Remember Oldsmobile?" If you are not evolving and adapting to the current customer base in the market, you will fail.
The problem with Social Media from a Dealer's standpoint is that there is no instant gratification, Social Media is not about selling a vehicle "TODAY". It's about building relationships with your customers, it's about customer retention and keeping your customers engaged.
Generation Y is the "New" generation and will be both your customers and your employees, they are the most educated generation ever and also the most tatooed, pierced and technologically advanced. But if you don't think they can have an effect on your dealership and you want to totally dismiss them, think about this. What have they done to the newspaper industry? The recording industry? Technology?
Evolution is the key and I would suggest you be proactive and be a leader and a pioneer, don't sit back and let your competition pass you by!
One last note, if you watched 60 minutes on Sunday February 13th you would have seen the segment where Social Media actually caused the downfall of the Egyptian government....need I say more?

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The Chevrolet Volt - Changing The Times

General Motors is rolling out some of most significant new model in decades: the shockingly cool Chevrolet Volt electric car is a marvel in many ways. A “range-extended” electric vehicle built in Detroit, the four-seat Volt can travel about 35 miles on a rechargeable battery pack before the car’s gas engine even comes on.

That’s theoretically infinite gas mileage, but the EPA has come up with a new way of measuring energy consumption for electric cars. Looking at how much electricity it takes to recharge the Volt’s batteries, the agency says the car gets the equivalent of 93 miles per gallon — apparently the highest rating ever for a U.S. car.

On the outside, the Volt looks pretty much like any traditional small car, but under the hood and frame, two electric motors, a four-cylinder gas engine and a huge T-shaped battery pack run the vehicle. Plug the Volt into any standard electrical outlet for eight to 10 hours to charge up its batteries and the car will operate on electric power alone for miles. Once the batteries run down, the gas engine automatically kicks in to keep the car going for another 350 miles or so.

The Volt is different from other electric cars, like Nissan's equally new Leaf. The latter can go up to 100 miles before the question becomes: Where's the nearest outlet? GM calls this "range anxiety,'' and says Volt drivers won't have the same worry. To turn on the car, you push a little blue rectangle button to the right of the steering wheel. You just need to have the car's key fob with you. It's an electric-car cliché, I know, but the car was eerily quiet when started. Barely even a detectible shudder in the car's frame. Then the car's electronic dashboard and LCD touch screen came to life.

In short, GM claims the Volt has the advantages of a pure electric car without the drawbacks. For that, the Volt has earned praise from several automotive enthusiast magazines.

Chevrolet Just Keeps Getting Better 2011 Chevrolet Travere

Consumers Digest once again has ranked the 2011 Chevrolet Traverse a “Best Buy” recent article reported that the 2011 Chevrolet Traverse is a big, spacious, comfortable vehicle that should be on any family’s list of SUVs to consider. The Traverse SUV is big and roomy (longer than and with more interior cargo capacity than a Chevy Tahoe), offers the classic, high "command seating" driving position, and feels truck solid on the road A 288-hp, 3.6-liter V6 engine delivers ample power and is mated to a smooth-shifting six-speed automatic transmission. The vehicle handles more easily than its size might indicate, and it delivers a comfortable ride over rough roads."

We spoke with Fred Gore, Chevrolet Sales Manager for Capitol Chevrolet of Florence, he stated

“economy doesn’t come with any sacrifice of performance, the Traverse is powered by a direct injection, 3.6-liter V6 that produces 288 horsepower, and the standard six-speed automatic transmission provides quiet shifting and smooth acceleration while
contributing to outstanding highway fuel economy,”.

The 2011 Chevrolet Traverse is a large crossover SUV available in three trim levels. LS - Standard equipment on the LS includes 17-inch steel wheels, eight-passenger seating, split-folding second- and third-row bench seats, a tilt-and-telescoping steering wheel, air-conditioning, full power accessories, OnStar and a six-speaker CD/MP3 player with an auxiliary audio jack and satellite radio. LT - The midrange LT trim level is actually two sub-trims. The 1LT package offers Toledo Chevrolet shoppers 18-inch alloy wheels, heated side view mirrors, an eight-way power driver seat, a trip computer, a leather-wrapped steering wheel and rear parking sensors.

The 2LT package has all the 1LT items, plus tri-zone automatic climate control, a 10-speaker Bose system with USB port, rear audio system controls, seven-passenger seating, featuring second-row captain's chairs, a power lift gate and a rearview camera integrated into the rearview mirror.

  

The third trim level, the Traverse LTZ, ups the luxury ante with 20-inch wheels, leather upholstery, heated and ventilated power front seats, Bluetooth connectivity and remote ignition.
Many of the standard features on upper trim levels can be added to the lower ones via option packages. One popular feature from the add-ons list is a trailer-towing package. Properly equipped, the 2011 Chevrolet Traverse can tow up to 5,200 pounds.
Now in its third year of production, the full-sized Traverse SUV was introduced as a 2009 model and shares its major underpinnings with corporate siblings Buick Enclave, GMC Acadia and the now defunct Saturn Outlook. And that's a good thing.
Now Would Be The Time To Consider Chevrolet.

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